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Church marketing 101?

This is a great story …

An Anglican priest in Canada has been handing out invites to come to church to peak-hour commuters.

Read the story here: http://www.thestar.com/News/GTA/article/700283

She says we aren’t very good at inviting people to church.

I think she is right. I remember as a teenager when a friend asked to come to church on Christmas Day with me. I spent most of the service saying, “It is normally not this boring.”

It wasn’t boring at all. And she wasn’t wanting a rock show.

Beside our Christmas and Easter postcards, how else do we invite people to church and, perhaps more importantly, how do we treat them if they actually come?

1 Comment on “Church marketing 101?”

  1. #1 Sean
    on Sep 26th, 2009 at 6:26 am

    This is a great post. I think you are asking an important question that many churches across the world are wondering about. Inviting people into the church needs to be more than a simple “please join us”. The church has a wonderful opportunity to address the needs and wants of the community at large, and those needs vary by group, location, age, responsibilities, etc.

    Savvy churches understand that a social media presence which addresses those real-world issues of lax attendees, cultivates a kind of “un-pressured,” open communication that leads directly to church growth.

    It also leads thousands to God.

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