The Smithsonian and Social Media Strategy
From Church Marketing Sucks (http://www.churchmarketingsucks.com/archives/2009/12/the_smithsonian.html#more)
What do all or the above examples have in common? Someone thought they were a great idea, and they thought wrong. And sure, we can laud their creators for being willing to take a risk, but before we go there, let’s consider some other possibilities.
They saw their competitors [...]